In today’s search landscape, visibility comes from a combination of traditional SEO and Answer Engine Optimization (AEO) — optimizing not just for Google Search, but also for AI summaries, featured snippets, and conversational search results.
Modern search engines and AI platforms prioritize:
- Fresh content
- Clear topical relevance
- Well-structured answers
- Pages that satisfy search intent quickly
If you remove technical barriers and publish content that is easy to crawl, easy to understand, and easy to extract answers from, visibility can happen far faster than most people expect.
The Two Pillars: SEO + AEO
To rank quickly, you need to optimize for both systems that now drive discovery:
SEO (Search Engine Optimization)
- Helps search engines crawl, index, and rank your page
- Focuses on keywords, technical setup, internal linking, and on-page signals
AEO (Answer Engine Optimization)
- Helps AI systems understand and extract answers from your content
- Focuses on clarity, structure, entities, and direct responses to search intent
When combined, SEO gets your page seen, and AEO helps it get chosen.
One-Hour SEO Checklist
1. Optimise Page Titles & Meta Descriptions – 10–15 mins
- Add a clear, descriptive title for each page
- Include your main keyword naturally
- Write compelling meta descriptions to encourage clicks
2. Improve Headings & Content Structure – 10–15 mins
- Ensure one H1 per page summarises the topic
- Use H2/H3 headings to organise content
- Sprinkle relevant keywords naturally throughout the text
3. Internal Linking – 5–10 mins
- Link related pages and blog posts to each other
- Use descriptive anchor text, avoid “click here”
- Boosts navigation for users and search engine crawling
4. Optimise Images – 10 mins
- Compress large images for faster loading
- Add descriptive alt text including relevant keywords
- Enhances accessibility and page speed
5. Check Mobile-Friendliness – 5 mins
- Ensure text is readable without zooming
- Buttons and links are easy to tap
- Page loads quickly on mobile devices
6. Submit or Update Sitemap – 5 mins
- Submit or refresh your sitemap in Google Search Console
- Helps search engines index your site faster
- Makes your updates visible in search results sooner
How We Help Brands Achieve Faster Search Visibility
If you’re looking to apply these strategies with expert guidance, explore our related services:
- SEO & AEO Services – Technical, on-page, and content-led SEO built for long-term visibility, and conversational search
- Web Development – SEO-ready websites designed for speed, structure, and conversions
Looking for tailored advice?
Get in touch with our team to discuss your goals and discover opportunities for faster, measurable growth.